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Culture · 2 sources combined

Pepero Day Global Marketing
Stray Kids Joins Campaign

D-89 Deadline February 5 · SNS Verification Event Entry Deadline
Photo: 한국경제

In short

Lotte Wellfood launches global marketing for Pepero Day on November 11.

They run SNS events, overseas ads, and YouTube collaborations with Stray Kids.

Pepero ads will appear in major cities worldwide including Times Square in New York.

Key facts

WhenAdvertising and events are underway ahead of Pepero Day on November 11.
WhereMajor overseas locations include Times Square in New York and Korea Town in Los Angeles.
WhoLotte Wellfood partners with global ambassador Stray Kids.
WhatSNS verification events, overseas outdoor ads, and YouTube gift products are showcased together.

What it means for me

Consumers can participate in SNS events and enter drawings to meet Stray Kids.