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Lotte Department Store Fandom Space
First IP specialty zone in Busan

Photo: 연합뉴스

In short

Lotte Department Store opened its first IP specialty zone at its Busan Main Branch on October 30.

The 540-pyeong (approximately 1,785 square meters) space houses animation, games, characters, and figures.

Busan was chosen considering increased sales from the 20s-30s demographic in the Seomyeon shopping district.

Visitor info

LocationFandom Space, Basement Level 1, Lotte Department Store Busan Main Branch
Tenant storesAnimate, Ichiban Kuji, Nintendo, and others
Opening dateOctober 30

Key facts

WhenIt opened on October 30 in the basement level 1 of Lotte Department Store Busan Main Branch.
WhoThis is the first IP (intellectual property) specialty zone introduced by Lotte Department Store.
WhatSpanning approximately 1,785 square meters (540 pyeong), it features animation, games, and figures.
HowSeven opening celebration pop-up stores are operating simultaneously.

What it means for me

Visitors to Busan now have a new shopping and experience space worth visiting.