Saturday, November 7, 2026
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Shinsegae Ssogday Sale Closing
Up to 92% Discount

D-1 Deadline November 8 · Ssogday Discount Event Ends
Photo: 연합뉴스

In short

Shinsegae Group is running a 'Ssogday' discount event through November 8th.

18 affiliated companies including E-mart, Shinsegae Department Store, and W Concept are participating.

Discounts up to 92% are available on fresh food, fashion, and home appliances.

Visitor info

PeriodOctober 30 – November 8, 2026
ParticipantsE-mart, Shinsegae Department Store, Shinsegae Simon, W Concept, G Market, Shinsegae Casa, and 12 other affiliated companies
Major DiscountsE-mart fresh food and appliances up to 50% off, W Concept fashion and appliances up to 92% off, G Market PCs up to 62% off

Key facts

WhenThe 'Ssogday' discount event runs from October 30th to November 8th.
Who18 affiliated companies under Shinsegae Group including E-mart, Shinsegae Department Store, and W Concept are participating.
WhatFresh food, snacks, home appliances, and fashion items are being sold at discounts up to 92%.
HowE-mart is offering unlimited fills on snacks, potatoes, and carrots; W Concept is opening fashion and appliance clearance sales.

What it means for me

This is your last chance to buy groceries and daily necessities at prices lower than usual.

If you're planning to replace your smartphone or appliances, it's worth checking the event card discounts.

This is a good time to buy fresh food and essentials in advance at discounted prices.