Living · 2 sources combined
Japanese stationery pop-up thrives
Transaction volume surges tenfold
Deadline Deadline October 30 · LOFT encore stationery pop-up closing date
In short
The Seongsu stationery store operated by fashion platform 29CM is attracting significant popularity.
After launching a pop-up in collaboration with Japanese stationery brand LOFT (ロフト), sales increased dramatically.
Expanding experience spaces where customers can try products firsthand is credited as the key to the pop-up's success.
Key facts
| When | Transaction volume tallied from September 18 to October 11; encore pop-up runs through October 30 |
|---|---|
| Where | EGO Home Seongsu Branch 2, Seongdong-gu, Seoul |
| Who | Fashion platform 29CM operated by Musinsa |
| What | Stationery category transaction volume increased more than tenfold compared to same period previous month |
What it means for me
Visitors to Seongsu-dong can directly experience and purchase popular Japanese stationery products.
