Living · 2 sources combined
Whisky surpasses soju for first time
Major retailers' liquor display shifting
Deadline Deadline October 21 · E-mart whisky discount event ends
In short
Whisky's sales share has surpassed soju for the first time at major retailers.
The shift reflects growing culture of drinking alone or in small groups.
E-mart is holding a whisky discount event through the 21st.
Key facts
| When | Based on E-mart liquor sales data for January to September this year. |
|---|---|
| Where | The trend appears at major retailers including E-mart and Lotte Mart. |
| What | Whisky's sales share reached 16.3%, surpassing soju's 15.9% for the first time. |
| How | Whisky sales grew 11.1% while soju growth stayed at 2.0%. |
What it means for me
As liquor consumption patterns shift, store displays and discount products are changing accordingly.
