Economy · 7 sources combined
Emart pursues ultra-low prices
Wow Shop expands nationwide
In short
Emart has officially launched Wow Shop, a store selling household items at low prices.
It first opened at Seoul Wolgyeong and Eunpyeong locations on October 22, and the Gunsan location opened on October 30.
Most products are priced between 1,000 won and 10,000 won, similar to Daiso's price range.
Visitor info
| Locations | Starfield Market Wolgyeong branch (Seoul Nowon-gu), Emart Eunpyeong branch, Gunsan branch |
|---|---|
| Price | Uniform pricing 1,000 won to 10,000 won, 60% of items at 2,000 won or less |
Key facts
| When | Wolgyeong and Eunpyeong opened October 22, Gunsan added October 30 |
|---|---|
| Who | Emart officially operates Wow Shop, a specialty store for ultra-low-price household items |
| What | Sells approximately 12,000 items at uniform prices from 1,000 won to 10,000 won |
| How | 60% of products priced at 2,000 won or less, plans to expand to 5+ stores by year-end |
What it means for me
Consumers now have more options to buy household items affordably at various stores.
Small business owners selling household items may face intensified price competition from large retailers.
